Mobile ticketing for National Express West Midlands
Citymapper app integration with Masabi means users can plan trips and buy tickets for National NXWM buses throughout the West Midlands.
National Express West Midlands (NXWM) provides an average 210m bus journeys per year across the West Midlands. To improve transport access for these users, NXWM has now partnered with Citymapper to make travel by bus easier and more convenient. The partnership is a key element in NXWM’s ambition to provide better integrated, more environmentally friendly transport.
Photo courtesy of National Express West Midlands
Within the Citymapper app, Masabi’s Software Development Kit (SDK) enables seamless and secure mobile ticketing purchase and payment. Ticket types available include single, day and weekly bus tickets. Customers validate these as they board a bus, scanning their ticket using NXWM’s onboard validators.
Citymapper – which last year was acquired by leading transit tech company Via – already has a user base of more than 50m global users and provides them with easy, personalised and fun journey-planning across all transport modes available in their respective cities. In the latest integration, users are prompted to buy tickets at intuitive moments in the planning process.
Antony Goozee, Bus Strategy & Commercial Director for National Express, says: ‘As the landscape of public transport continues to evolve, it’s important that we provide customers with a convenient bus journey planning and ticketing experience. We are thrilled to announce our partnership with Citymapper, and by integrating our bus services and tickets with their user-friendly app we are providing new and existing passengers with seamless access to greener, easier transport options. This first-of-its-kind collaboration represents a significant milestone in our mission to make it more convenient to move around the West Midlands by bus.’
Brian Zanghi, CEO of Masabi, adds: ‘As we have seen in cities around the world where a range of leading Mobility as a Service (MaaS) apps have used Masabi’s SDK to empower greater choice to public transport users, ticketing options being made available through the Citymapper app allows authorities, operators and passengers increased accessibility to services and greater flexibility by providing a seamless ticketing experience. We are excited to further develop our partnerships with National Express West Midlands and Citymapper to help deliver a better passenger experience for travellers across the West Midlands and we expect other cities will look to offer their passengers this functionality.’
Nithya Sowrirajan, Chief Product Officer at Via, says: ‘Via believes in a world where everyone has access to efficient, affordable mobility. This partnership between Citymapper, Masabi, and National Express West Midlands moves us all closer to that vision by making it easier for more riders to discover, plan and pay for public transport. This in turn will empower more riders to use public transport more often. We’re thrilled to debut this offering in the West Midlands and look forward to working with other leading agencies and authorities to offer this seamless experience in their own communities.’
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