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Creative Rights in AI Coalition demands UK Government protects cultural producers

Artists, publishers and other stakeholders in Britain’s £100billion creative industries have published guiding principles for copyright and AI policy.

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UK Music, PRS For Music, PPL, Guardian News & Media, Getty Images, British Phonographic Industry, British Copyright Council, News Media Europa, Society of Authors, Independent Publishers Alliance, Mumsnet, DMG Media, and the Association of Independent Music are among the organisations behind the Creative Rights In AI Coalition. 

According to an official statement on behalf of the group, their three key principles focus on ‘a dynamic licensing market with robust protections for copyright, control and transparency’ in favour of creators. However, there’s also an emphasis on safeguarding long term sustainable growth and innovation in the sector, and aligned tech industries.

‘We support the government’s mission for long-term, secure growth in the creative and tech sectors,’ the coalition said in a statement. ‘We are eager to see the development of a vibrant licensing market and support the sectors which rely on us for their future prosperity, but we can only do so with a robust copyright framework which preserves our exclusive rights to control our works and thereby act as a safeguard against misuse.

‘Ours is a positive vision, a vision of collaboration between the creative industries and generative AI developers, where we can all flourish in the online marketplace. We call on the government and the tech sector to join us in building a future that values, protects and promotes human creativity.’

The announcement comes as the results of a Reset Tech and YouGov public poll are published, revealing overwhelming backing among the electorate for open and transparent trading of AI models and payment of royalties to creators from tech firms. 72% of people said companies involved in artificial intelligence should pay compensate the people that produced the text, audio or visual used to train the system. 80% believe these firms should be required to publish any and all information their models have been trained with. 

‘The UK’s world-leading creative and tech sectors put it in a unique position to set a global standard for how both sectors can innovate together and continue to provide high quality services,’ the coalition added. ‘Protecting copyright and building a dynamic licensing market for the use of creative content in building GAI isn’t just a question of fairness: it’s the only way that both sectors will flourish and grow.’

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Image: Michal Czyz via Unsplash

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