Opinion: What the UK government risks by relying on online-only research

UK government user research is leaning too heavily on digital tools and it’s at the expense of those who rely on services most, says Jon Rimmer, CXO at Mercator Digital, who warns an online-only approach risks skewing insights and contributing to IT project failures.  As a CXO with a team working across government and business … Continue reading Opinion: What the UK government risks by relying on online-only research