Social media management platform Orlo integrates with Nextdoor

Better engagement with communities through application programming interface (API) integration that enables scheduled, targeted ‘hyperlocal’ content. 

It’s an increasing challenge to stay on top of social media, with ever more platforms and services tailored to different groups. The API integration of Orlo with the popular Nextdoor service should make things a lot easier.

Launched in 2011, Nextdoor provides trusted information at a very local level, connecting neighbours, businesses and public services. The company estimates that one in four UK households access its service – and one in three households in London. 

API integration means that organisations can now use the Orlo platform to schedule and publish timely, targeted, hyperlocal content on Nextdoor, improving engagement with those communities. But the Orlo platform also means the same content can be posted to other social media channels at the same time, all managed from one place.   

The platform allows for cross-team collaboration for drafting posts, approving them and ensuring they’re on brand. It also provides a full audit trail for every post. A content calendar ensures there is no duplication or crossover of posts. 

Hardeep Johal, Head of Product at Orlo, says: ‘As the world’s only social media management platform focused on the public sector, this is a really exciting integration for Orlo customers.’   

‘Up until this point, organisations have not been able to manage Nextdoor posts through a social media management platform and would have had to manage them separately. Now with Orlo having direct access to Nextdoor, we can allow our customers, who are predominately public and third sector organisations, to manage their engagement with Nextdoor communities, as well as existing social channels, from one platform.’ 

The aim is to enable those working in or alongside the public sector to better target campaigns and provide vital, timely information such as service updates or emergency alerts in their specific communities. This hope is that this will increase residents’ engagement and build trust.   

Johal says: ‘Nextdoor is a place for communities to share experiences and connect. Through this integration, public sector organisations, such as local authorities, police forces and NHS boards, will have the ability to confidently manage all posts from the Orlo platform and engage with citizens to build trust further in public services.’  

In related news, Bradford-based Yeme Tech has created a Community Data Platform to help planners and developers instantly identify social infrastructure, facilities and community spaces missing from neighbourhoods in the UK.

Photo courtesy of Orlo.